LG Electronics Unveils World's Largest 97-inch OLED TV at 'IFA 2022'... Expanding 'Large Screen Lineup'

136-inch 4K Micro LED Also Unveiled at IFA

LG Electronics plans to deliver an overwhelming customer experience with the world's largest OLED TV, the 97-inch OLED Evo Gallery Edition, unveiled for the first time at IFA 2022. The company intends to continuously expand its lineup of extra-large TVs, including OLED, QNED, and Micro LED, to strengthen its "extra-large TV leadership." The photo shows models immersed in various content on the 97-inch OLED Evo. (Photo by LG Electronics)

[Asia Economy Reporter Moon Chaeseok] LG Electronics announced on the 29th that it will unveil the world's largest OLED TV, the 97-inch OLED Evo Gallery Edition, for the first time at IFA 2022, Europe's largest home appliance exhibition, held in Berlin, Germany, starting on the 2nd of next month (local time).

LG Electronics stated that this product will be launched in the global market during the fourth quarter, the peak season of the year, following the '77, 83, and 88' inch OLED Evo models. With this, the OLED TV lineup will cover the full range from 40-inch to 90-inch models. The lineup of ultra-large OLED TVs over 70 inches (approximately 178 cm diagonal) will increase from 7 models last year to 10 models this year. According to market research firm Omdia, sales of ultra-large TVs over 70 inches are expected to reach approximately 14.9 million units this year, showing an average annual growth rate of nearly 17% since 2020.

LG Electronics plans to provide customers with a differentiated ultra-large viewing experience by leading with the largest 97-inch OLED Evo among OLED TVs. The LG OLED Evo is equipped with the 5th generation AI Alpha 9 processor, developed based on nearly 10 years of accumulated OLED picture and sound quality data by LG Electronics. The Alpha 9 processor maximizes immersion on ultra-large TVs through ▲ upscaling technology that reduces noise and enhances resolution ▲ image processing technology that improves HDR (high dynamic range) and color expression ▲ sound processing technology that converts 2-channel audio sources into virtual 7.1.2 channel surround sound.

Various convenience features for ultra-large TVs with long viewing distances are also included. ▲ In addition to the AI remote control, the OLED Evo main unit is equipped with a voice recognition microphone to allow operation by voice alone, ▲ by touching a smartphone to the remote control, users can easily enjoy phone videos on the large TV screen, and ▲ using the multi-view function, the ultra-large TV screen can be split to simultaneously display the smartphone screen and the TV screen.

LG Electronics will also significantly strengthen the ultra-large lineup of premium LCD TVs, 'LG QNED,' led by OLED TVs. The 86 and 75-inch LG QNED models will increase from 5 models last year to 10 models by the end of this year.

At IFA 2022, a 136-inch (approximately 345 cm) 4K resolution Micro LED display will be showcased alongside speakers from Danish audio company Bang & Olufsen to create a home cinema space. Visitors can experience the immersive picture quality unique to self-emissive displays, where each pixel emits its own light, along with premium sound simultaneously.

LG Electronics plans to target premium home cinema demand seeking immersive viewing experiences through an ultra-large lineup encompassing all existing display technologies including OLED, LCD, and Micro LED.

Park Hyung-se, head of LG Electronics' HE Business Division, said, "With LG OLED TVs that embody 10 years of OLED TV know-how, we will provide customers with an overwhelming experience never felt before," adding, "We will also continue to expand the ultra-large lineup not only in OLED but also in QNED and Micro LED to further solidify our 'ultra-large TV leadership.'"

This content was produced with the assistance of AI translation services.