"Successful in Malaysia too"... Emart24's collaboration product with Treasure 'Popular'

A local customer is purchasing a Treasure collaboration product at the Emart24 store in Malaysia.

[Asia Economy Reporter Lim Chun-han] Emart24's products created in collaboration with YG's 'TREASURE' are gaining great popularity not only in Korea but also overseas.

According to Emart24 on the 29th, after launching two types of TREASURE cup rice in Malaysia on the 13th, the total sales of cup rice doubled compared to the same period before within a week. On the 20th, TREASURE cup chicken (fried chicken) was introduced, and there are plans to release TREASURE triangular kimbap and pouch coffee in the future. Due to the Korean Wave, the preference for Korean culture and food is high overseas. Emart24's strategy is to provide differentiated value to customers with TREASURE collaboration products tailored to the local Malaysian market and to increase attention from local fans.

In Korea, the I'm e TREASURE snack products are newly launched. These products feature 10 types of sticker seals (stickers that can be peeled off and reattached) containing photos and autographs of the members. TREASURE popcorn comes in three flavors: salty caramel, peanut butter, and triple mix (caramel, cheese, onion). The I'm e TREASURE Choco Protein Bar is also receiving a good response. This product is a meal replacement bar that allows you to enjoy savory nuts and sweet chocolate together. The product packaging includes handwritten notes by TREASURE members Junkyu, Yoshi, and Haruto.

An Emart24 official said, “We are continuously expanding the TREASURE collaboration product lineup with differentiated products,” and added, “Since TREASURE has many fans not only domestically but also overseas, a great response is expected for the TREASURE products launched in Malaysia.”

This content was produced with the assistance of AI translation services.