LG Uplus Issues 1,000 'Muneo' NFTs Sold Out in 2 Seconds

An LG Uplus employee introducing MuneoNFT. Photo by LG Uplus

[Asia Economy Reporter Oh Su-yeon] LG Uplus announced that it will sell ‘Muneo NFT (Non-Fungible Token)’ made from its representative character ‘Muneo’ on September 5 and hold an event offering various benefits to customers who purchase it.

The second sale of Muneo NFT will issue a total of 1,000 units. Among them, 100 units will be used for marketing, and 900 units will be sold to customers. The cryptocurrency ‘Klaytn’ will be used for purchasing the NFT, and the purchased NFTs can be traded through ‘OpenSea’. All proceeds from the sales will be donated.

Earlier in May, LG Uplus became the first telecom company to sell Muneo NFTs. The issued units sold out in just 2 seconds at that time. LG Uplus explained that due to the high customer interest in Muneo NFTs, they decided to increase the issuance quantity and proceed with the second NFT sale.

The Muneo NFTs, which express the emotions felt by office workers over a week through Muneo’s colors and hairstyles, are composed differently according to day of the week, emotion, and color, such as ‘Monday Reversal Muneo’ struggling with Monday blues and ‘Sunday Muneo’ enjoying a happy weekend. Customers can randomly purchase one of the 900 different NFTs.

The Muneo NFTs will be sold on the dedicated website from 7 PM to 9 PM for 300 units, and from 10 PM to midnight for 600 units on September 5. The NFTs issued at 7 PM can be purchased one per person by customers who bought Muneo NFTs in the first sale in May and winners of the SNS event held on the 22nd. The NFTs sold at 10 PM can be purchased by anyone on a first-come, first-served basis, up to 5 units per person.

To commemorate the sale of Muneo NFTs, LG Uplus will give all purchasing customers ‘Muneo character goods’, and customers who purchase 5 units or draw a rare reversal Muneo will receive two tickets to the theme park ‘Legoland’ additionally.

Also, customers who purchase 7 or more NFTs on the dedicated Muneo NFT website and OpenSea will receive two Legoland tickets, and customers who collect all 7 types of Muneo by day of the week will also receive a giant Muneo doll.

LG Uplus plans to offer Muneo NFT holders opportunities to participate in SNS and offline events such as ‘Discord’ and ‘Twitter’. They also plan to continue marketing collaborations with famous NFT communities like ‘Shy Ghost Squad’ and ‘Animals Punks’, including events such as ‘Making Muneo Memes’ and ‘Sharing Muneo NFT News’.

Jang Jun-young, head of LG Uplus IMC, said, “Muneo NFT has received great interest from the MZ generation (Millennials and Generation Z), providing a unique brand experience exclusive to Uplus and serving as a channel to communicate with customers. We will continuously deliver enjoyable experiences in customers’ daily lives by offering collaborations with brands preferred by the MZ generation, various offline character experiences, and events.”

This content was produced with the assistance of AI translation services.