"Catch the MZ Generation" Shinhan Bank Builds 'HeyYoung Campus' with Hongik University

At the business agreement ceremony held on the 25th at Hongik University located in Mapo-gu, Seoul, Jin Ok-dong, President of Shinhan Bank (center), Seo Jong-wook, President of Hongik University (right), and Lee Myeon-young, Chairman of Hongik Academy, are posing for a commemorative photo.

[Asia Economy Reporter Buaeri] Shinhan Bank announced on the 26th that it has signed a Memorandum of Understanding (MOU) with Hongik University to establish the 'HeyYoung Campus.'

HeyYoung Campus is the first mobile platform exclusively for MZ generation university students promoted by Shinhan Bank in the financial sector. It provides customized services to university students by integrating electronic ID cards (mobile student IDs) and academic management services into a single application (app).

Through this agreement, Shinhan Bank will revamp the existing app currently operated at Hongik University. A pilot operation will begin at the end of this year, with an official launch scheduled for the new academic semester next year.

HeyYoung Campus offers mobile student IDs, electronic attendance, and 'Push notification services' for major academic announcements. It will also provide key academic services such as academic management, which includes viewing grades, timetables, and tuition payment details, as well as library access and reading room seat assignments.

In the future, the platform plans to gradually expand additional services reflecting university community feedback, such as small group activities, student council voting, course evaluations, and shuttle bus timetables.

Shinhan Bank plans to expand HeyYoung Campus, focused on university services, to major universities in Seoul and regional areas. Along with Sookmyung Women's University and Hanyang University, it will be sequentially launched from the September new semester at numerous universities including Kyonggi University, Suwon University, Suwon Science College, Yongin University, and Incheon Jaeneung University.

This content was produced with the assistance of AI translation services.