This Chuseok Again with 'Baekhwaseubok'... "The Representative Ceremony Wine Made with 100% Korean Rice"

[Asia Economy Reporter Song Seung-yoon] Lotte Chilsung Beverage's ‘Baekhwaseubok’ is a representative ceremonial liquor with a 78-year tradition, meaning ‘live long and enjoy lasting blessings.’ It is a product imbued with wishes for the recipient's health and happiness, and has been loved by the public for 78 years since its launch in 1945.

It features the use of 100% domestically grown rice, polished to about 30% of the outer layer, and employs a low-temperature fermentation process and aging method to bring out the soft and clean taste unique to cheongju (clear rice wine). The alcohol content is 13%. To express the sincere heart of our people, the label uses an oriental brush calligraphy style.

Gold color is applied to the label and bottle cap to emphasize a luxurious image along with the feeling of Korea’s representative ceremonial liquor. Baekhwaseubok is perfect for ancestral rites or as a holiday gift. It is also good to warm and drink, making it suitable for outdoor consumption during chilly seasons. The ceremonial and gift versions of Baekhwaseubok come in two sizes: 700㎖ and 1.8ℓ. It can be purchased at various places nationwide, including discount stores and convenience stores.

A Lotte Chilsung Beverage official said, "Baekhwaseubok, with its 78-year tradition, is a cheongju product carefully brewed using carefully selected rice in the old-fashioned way of our ancestors," adding, "It is reasonably priced around 10,000 won, making it a good liquor to perform ancestral rites and share with family members gathered after a long time."

This content was produced with the assistance of AI translation services.