"Come to Convenience Store for Honchujok"... GS25 Sells Chuseok Lunchboxes

Last Year's Chuseok Holiday Lunchbox Sales Increased by 195%

A model is introducing the Osaek Hangawi Dosirak at the convenience store GS25.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 25th that starting from the 31st of this month, ahead of Chuseok, it will launch two products for the "honchujok" (people spending Chuseok alone): Osaek Hangawi Dosirak and Traditional Jeon Japchae.

According to GS25, sales of Chuseok holiday dosirak last year increased by 195% compared to the previous year. Reflecting this trend of increased consumption of convenient holiday meals, since this Lunar New Year, GS25 has expanded its offerings from just dosirak to two types of holiday foods.

The Osaek Hangawi Dosirak includes seven side dishes: Osaek Bibimbap wrapped in egg jidan, assorted jeon, chestnut tteokgalbi, assorted nut jorim, and pickled maesil, among others. The Traditional Jeon Japchae uses stir-fried glass noodles with shiitake mushrooms, carrots, and egg jidan.

GS25 is offering a gift of either Birak Sikhye or Koryo Hong Sam Jeong (15g) with the purchase of either of the two holiday menu items until the 13th of next month.

A GS Retail official stated, “Sales of holiday dosirak, which we release every year, continue even after the holidays, so we are gradually increasing the sales period and preparation quantity. Starting this year, we expanded the holiday menu to two types that can be enjoyed with dosirak and launched them earlier so that more customers can enjoy well-composed dosirak.”

This content was produced with the assistance of AI translation services.