Woods and McIlroy Establish Joint Company... Will the 'Anti-LIV' Movement Ignite?

Woods and McIlroy Launch 'TMRW Sports,' Advancing New Tournament Combining Golf and Digital Innovation

Tiger Woods, Rory McIlroy, Mike McCully (from left), Chief Executive Officer
[Photo by Yonhap News]

[Asia Economy Reporter Seohee Lee] 'Golf Emperor' Tiger Woods (USA) and Rory McIlroy (Northern Ireland), known as the 'Woods Successor,' have joined forces to counter the LIV Golf Invitational Series. They established a joint company named after themselves and are relentlessly pursuing 'anti-LIV' actions, including planning a new type of tournament that combines golf and digital elements.

On the 24th (local time), Golf Digest reported that Woods and McIlroy founded a sports and entertainment venture company named 'TMRW Sports,' pronounced 'Tomorrow Sports.' There is an interpretation that the company name places Woods' initials T and W at the front and back, with McIlroy's initials R and M reversed to M and R in the middle. It is known that Mike McCalla, former head of NBC Sports Golf division in the U.S., has joined TMRW Sports as the Chief Executive Officer (CEO).

Recently, Woods and McIlroy have been devising various projects to voice criticism against LIV. On the 22nd, news emerged that the two players plan to launch a new type of golf tournament for top stars in partnership with the PGA Tour. According to Golfweek, Woods and McIlroy plan to launch a one-day tournament combining golf and digital elements. They have been planning this tournament for two years. TMRW Sports was also launched while devising ways to realize this tournament.

On the 17th, ahead of the second round of the PGA Tour playoffs, the BMW Championship, Woods gathered with top players for an 'anti-LIV' meeting. At this meeting, Woods proposed the idea of creating a 'tour within the tour.' In this tournament, the top 60 players will compete in 18 events with a total prize money of $20 million (approximately 26.8 billion KRW) per event without any cutoffs. This is similar to LIV's format, where 48 players compete in 14 events starting next year with $25 million (approximately 33.5 billion KRW) in prize money per event without cutoffs.

Additionally, there was an idea to convert the nonprofit PGA Tour into a for-profit organization to pay taxes and facilitate smoother funding through private equity funds and other means.

This content was produced with the assistance of AI translation services.