Volvo Launches 2023 XC90, Flagship SUV Packed with Advanced Brand Technologies

Enhanced Smart Driving Capability
Prices Starting from 8,580

[Asia Economy Reporter Kiho Sung] Volvo Car Korea announced on the 24th that it has officially launched the 2023 XC90 equipped with a digital connectivity package system in the domestic market and has begun full-scale sales.

The newly released 2023 XC90 comes standard with the TMAP infotainment service, jointly developed by Volvo Car Korea and TMAP Mobility with an investment of 30 billion KRW over two years specifically for the Korean market. Through this, users can utilize various functions via voice commands, including ▲TMAP navigation ▲making calls and sending texts ▲exploring FLO music ▲controlling vehicle climate systems ▲information search ▲NUGU smart home control, among others.

In addition, the ‘Volvo Cars app,’ which functions as a digital key allowing locking and unlocking of the vehicle via smartphone, has been enhanced with new features to improve user experience. For a comfortable interior environment, new features such as pre-cleaning and air purification, which expel air inside the vehicle to the outside and recirculate interior air, and ‘pre-conditioning,’ which adjusts the vehicle temperature to the driver’s preset temperature before boarding, have been added.

The XC90, the top model produced on the SPA platform, boasts striking body proportions on the road with a length of 4950mm, width of 1960mm, and height of 1770mm. The front features signature LED headlights known as ‘Thor’s Hammer,’ a radiator grille composed of vertical chrome bars, and a centrally positioned 3D iron mark, conveying the strong identity unique to the flagship SUV.

The safety of the XC90, which has been proven by achieving the highest scores for 12 consecutive years in safety evaluations conducted by the U.S. Insurance Institute for Highway Safety (IIHS) and Euro NCAP, has been further enhanced.

The 2023 XC90 comes standard with the latest ADAS-based premium safety package, ‘Driver Assistance,’ consisting of radar, cameras, and an array of ultrasonic sensors. This supports advanced safety technologies such as ▲steering support blind spot information system, ▲intersection traffic alert and emergency braking support, ▲rear collision warning and mitigation, among others. The ‘Pilot Assist,’ which maintains safe distance between vehicles and lane keeping, is also provided as standard.

The powertrain lineup consists of the plug-in hybrid (PHEV) T8 (maximum output 455 hp, maximum torque 72.3 kg·m) and the 48V gasoline mild hybrid (MHEV) B6 (maximum output 300 hp, maximum torque 42.8 kg·m) models.

The T8 Recharge PHEV engine, completing Volvo’s electrification strategy, can drive up to 53 km in pure electric mode on a single full charge, delivering a maximum output of 455 hp (engine: 312 hp, electric motor: 143 hp, based on hp) and maximum torque of 72.3 kg·m. It accelerates from 0 to 100 km/h in approximately 5.3 seconds. Additionally, it offers a smooth and intuitive driving experience with the One Pedal Drive option, which allows acceleration and deceleration control using only the accelerator pedal, a feature typically found in pure electric vehicles.

The 2023 XC90 models sold domestically are offered in three variants according to powertrain configuration: B6 AWD Plus Bright (85.8 million KRW), B6 AWD Ultimate Bright (95.1 million KRW), and T8 AWD Ultimate Bright (114.7 million KRW).

This content was produced with the assistance of AI translation services.