LG Uplus 'IdolPlus' Launches Multilingual Web Service Supporting 5 Languages

Global Market Expansion as a K-Pop Content Platform

An LG Uplus model is introducing the 'Idolplus' web service.

[Asia Economy Reporter Lim Hye-seon] On the 24th, LG Uplus changed its idol-specialized media platform ‘U+Idol Live’ to ‘Idol Plus’ and launched a web service supporting five foreign languages including English, Chinese, and Japanese.

LG Uplus is transforming Idol Plus from a live broadcast-centered platform into a K-pop content platform and is actively targeting the markets in the Americas, Asia, and Southeast Asia. To make the service more accessible to overseas customers who are not familiar with Korean, menus and video subtitles are provided in five languages besides Korean: English, Chinese, Japanese, Thai, and Indonesian. There are plans to expand the supported foreign languages in the future.

Idol Plus was launched in 2018 as a K-pop performance broadcasting platform targeting fans in their teens and twenties, offering real-time broadcasting functions specialized for K-pop fans. It provides over 35,000 pieces of content that K-pop fans can enjoy and has established itself as a K-pop idol specialized media platform. As of the fourth quarter of 2021, the monthly average users (MAU) reached 2.06 million.

On Idol Plus, users can watch popular idols’ original content as well as famous concert and awards show content for free. Representative content includes ‘Adola School,’ which introduces idols’ various talents and charms; ‘Idol Workshop,’ where idols become office workers for a day and go on a workshop; and the situational mystery entertainment ‘The Door: To the Strange Country,’ featuring various idol groups such as ‘Kep1er’ and ‘BTOB.’

This content was produced with the assistance of AI translation services.