Mirae Asset Life Opens 'Digital Automated Response System (ARS)'

[Asia Economy Reporter Changhwan Lee] Mirae Asset Life Insurance announced on the 23rd that it has launched the mobile-only service 'Digital ARS,' which allows easy and fast consultation through smartphones, for the first time in the life insurance industry.

'Digital ARS' is a service that automatically connects to the digital ARS with voice guidance when calling the Mirae Asset Life Insurance call center via smartphone. Unlike voice ARS, there is no waiting time during the call, and users can select tasks displayed on the screen and process them immediately.

No separate membership registration or app installation is required, making it convenient for customers who are not familiar with digital environments. Customers who wish to connect to a consultant can press the 'Voice ARS' button at any time during service use to handle tasks through a consultant.

Mirae Asset Life Insurance designed the 'Digital ARS' screen intuitively to enhance customer convenience. Major tasks expected to have the highest usage, such as contract inquiry, immediate transfer, and loans, are implemented as quick screens to minimize customers' mobile navigation.

Simple identity verification procedures such as easy passwords and Naver authentication are also configured to help fast task processing, and digitally marginalized groups can perform tasks without inconvenience by following voice guides on each screen.

Lee Hu-min, Head of Customer Service Division at Mirae Asset Life Insurance, said, "Through 'Digital ARS,' which Mirae Asset Life Insurance opened first among life insurance companies, we expect to maximize customer satisfaction and improve overall customer consultation quality by reducing call volume and consultation time at the call center."

This content was produced with the assistance of AI translation services.