[Click eStock] YG Entertainment, Blackpink Benefits Abound "Fandom to Grow Through World Tour"

[Image source=Yonhap News]

[Asia Economy Reporter Lee Seon-ae] Yuanta Securities announced on the 22nd that it maintains a Buy rating and a target price of 92,000 KRW for YG Entertainment, presenting it as a secondary preferred stock. This is based on the expectation of benefits from BLACKPINK.

Researcher Lee Hye-in of Yuanta Securities stated, "The full-length album release and title track reveal are scheduled for September 16, and while the current pre-order volume is around 1.5 million copies, additional orders are expected considering the pre-sale period," adding, "Based on the profit strength confirmed in the first half of the year, the visibility of expected performance over the next 12 months is very high, leading to the secondary preferred stock opinion." She continued, "BLACKPINK's indicators overall are comparable to those of top overseas artists such as BTS, Ariana Grande, and Taylor Swift, indicating a growing loyal overseas fandom," and added, "BLACKPINK will start a world tour from October, attracting an audience of about 1.5 million people. Since the world tour itself acts as a marketing (promotion) tool for the artist, fandom growth in 2023 is also expected."

Meanwhile, BLACKPINK's pre-release single "Pink Venom," released on the 19th, reached 100 million views on YouTube MV in 29 hours and 35 minutes, marking the fastest time this year. The previous shortest record for a girl group was BLACKPINK's "How You Like That" (HYLT) in 2020, which took 32 hours and 22 minutes. On the global Spotify daily chart, it entered at number one on day one and maintained the top spot on day two. Holding the number one position for two consecutive days is the highest record ever for K-pop, with BTS holding the previous record for day one number one upon release in 2020. The global Spotify streaming count on day one was 7.93 million (*6.7 million on day two), which is similar to the day one streaming figures of BTS songs. It ranked third among all-time day one Spotify records for overseas female artists and is already the highest record among global top female artists who made a comeback this year. The US Spotify day one streaming count was also recorded at 1.04 million, a figure comparable to BTS's new songs in 2022. Additionally, it achieved number one on the US and UK iTunes charts on the first day. The US iTunes number one is the first for a Korean girl group since BLACKPINK's HYLT in 2020. The UK iTunes number one is the first-ever record for a girl group. Achieving number one on both the US and UK iTunes charts is considered relatively difficult.

This content was produced with the assistance of AI translation services.