KT and Jongkundang Health Join Forces in AI and Big Data Business... Ordering Health Supplements with Giga Genie
[Asia Economy Reporter Oh Su-yeon] KT announced on the 19th that it has signed a business agreement (MOU) for AI and big data-based business partnership with Jongkundang Health, a health functional food specialist company.
The two companies agreed to ▲ launch an AI-based voice ordering service using Giga Genie ▲ collaborate on Jongkundang Health's marketing DX based on big data ▲ pursue strategic business partnerships for joint service promotion and usage activation. KT plans to launch an AI shopping service in September that allows customers to order Jongkundang Health's health functional foods by speaking to Giga Genie.
KT and Jongkundang Health will also undertake digital transformation of marketing methods using big data. KT will utilize its big data technology to help optimize target customers and advertising portfolios for Jongkundang Health's new distribution channels.
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Choi Joon-ki, Head of KT AI/Big Data Business Division (Executive Director), said, "The range of products that customers can order by voice at home through Giga Genie has expanded," adding, "We will continue to introduce services that allow customers to conveniently order using AI and lead DX in the marketing field using big data."
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