K-Lifestyle Products Exhibition in Manhattan, New York... KITA Holds 350 US Export Consultations

[Asia Economy New York=Special Correspondent Joselgina] The Korea International Trade Association (KITA) announced on the 18th that it operated a KITA booth consisting of 10 companies and a Gyeongsangbuk-do joint pavilion composed of 7 promising household goods companies at the ‘2022 NY NOW Exhibition’ held from the 14th to 17th (local time) at the Javits Center in Manhattan, New York City, USA, achieving about 350 export consultations.

NY NOW, a global consumer goods exhibition, is an event where about 1,000 companies worldwide participate annually and approximately 30,000 buyers and visitors gather. According to a KITA official, interest in Korean products has increased recently due to the spread of K-Culture, and buyers looking for manufacturers to replace China amid the US-China conflict continuously visited the association’s booth, confirming the elevated status of Korean products.

In the case of Rio Company, which participated through the association’s support project, its product, a smart screen touch-enabled multipurpose glove, received inquiries from several buyers due to its high quality and reasonable price compared to Chinese products. Also, three video consultations were held with American buyers to discuss specific transaction conditions. The kids’ space assembly kit from DSP, a paper product manufacturer, was even contracted for sample purchase on-site. Additionally, Arendel, a Gyeongsangbuk-do participating company, successfully conducted business consultations with JIB, a local New York distributor specializing in well-being products, and signed an initial export contract for baby mats.

Along with this, KITA’s New York branch invited Yoon Jun-seok, vice president of the Korean Entrepreneurs Association and an expert in US online marketing, to provide coaching services and strategies for targeting US online distribution channels to Korean participating companies. Vice President Yoon stated, “The US e-commerce market is about 800 million dollars in scale and has grown at an average annual rate of 19.7% over the past five years (2016?2021), so continuous interest in the US online distribution market is necessary.”

This content was produced with the assistance of AI translation services.