Coreana Cosmetics Wins Two Main Awards at the 2022 Red Dot Design Award

Two brands of Coreana Cosmetics that won the main prize in the packaging design category at the 2022 Red Dot Award. From the left, Lavida Youth Protein line, Ampullen Blemishot line. Photo by Coreana Cosmetics

[Asia Economy Reporter Moon Hyewon] Coreana Cosmetics announced on the 17th that it won two main awards in the packaging design category at the ‘2022 Red Dot Design Award’. The awarded products are the ‘Lavida Youth Protein Line’ and the ‘Ample N Blemish Shot Line’.

The Youth Protein Line contains youth protein ingredients derived from white lupin seeds to deliver plant-based protein components directly to the skin. The characteristics of youth protein, which provides skin elasticity, were expressed through a luxurious pattern graphic to enhance the image of a premium cosmetic product. Additionally, the packaging features a refillable container design to reduce unnecessary raw material waste and uses an airless container designed to allow the contents to be used up completely.

The Ample N Blemish Shot Line used a high-brightness yellow color to convey a bright and lively image, reflecting the product’s nickname as the ‘7-day blemish ampoule’ while maintaining the brand identity. The tag with the vivid yellow color serves not only as a design point but also as a guide for easy label separation and disposal. An easy-peel label was applied, reducing the adhesive surface by 75% to facilitate recycling, and an auto-loading dropper was used, which automatically fills the dropper when the cap is twisted, enhancing user convenience.

Notably, both products received high praise from international judges for their eco-friendly techniques, such as using recycled paper without additional coating for easy recycling and using soybean oil ink to contribute to environmental protection.

Meanwhile, the Red Dot Design Award, with a history of 67 years, is one of the world’s most prestigious design awards, considered one of the top three global design awards alongside Germany’s ‘iF Award’ and the United States’ ‘IDEA’. Coreana has won the Red Dot main award eight times, starting with three brands?‘Lavida’, ‘Wellbeing Life’, and ‘Fermented Mung Bean’?in 2014, up to this latest award.

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