'Offline Festival' Using Characters Starting in October

Shinsegae Simon National Character Representative Selection TOP10 Character Images.

Shinsegae Simon National Character Representative Selection TOP10 Character Images.

View original image

[Asia Economy Reporter Lim Chun-han] Shinsegae Simon announced on the 17th that it has selected and announced the ‘Top 10’ of the ‘Guk-Cae Representative Selection Contest’ (National Character Representative Selection Contest) conducted with Jelly Crew and Illustrators Korea.


A total of about 160,000 customers directly participated in this selection contest, including about 27,000 from the Shinsegae Outlet application (app), about 10,000 from the Illustrators Korea homepage, and about 127,000 from creators’ social networking services (SNS).


The creators selected in the Top 10 are Bamtori Sangjeom, Ramjjine Sopum Shop, Larahouse, Yeong-i’s Forest, Aengdu & You, Sosoroun, Eunane Workshop, Pureureum Design, Nungnung-i, and Sopuvillage. Next month, these characters will be available as character products such as fancy goods and mobile cases through an online special exhibition conducted by Jelly Crew.


Starting in October, Shinsegae Simon will hold an ‘offline festival’ using the characters selected in the Top 10. Large sculptures and photo zones will be created where visitors can take memorable photos with the characters they chose as the background. There will also be a pop-up store selling various products using the characters, and various experiential content for customers to enjoy will be prepared.



A Shinsegae Simon official said, “This Guk-Cae Representative Selection Contest received a hot response with about 160,000 customers directly participating,” and added, “We will do our best to prepare to provide customers with a differentiated experience.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing