CJ OnStyle, 1.5 Billion KRW in Orders at 'Galaxy Z Flip4 Showcase'

CJ OnStyle, Z-CON promotional video.

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 16th that it recorded sales of about 1,000 units and an order amount of 1.5 billion KRW at the launch showcase 'Z-CON' for Samsung Electronics' 'Galaxy Z Flip·Fold4,' held in the form of a hip-hop concert on its live commerce channel. The number of viewers for the showcase held at midnight reached 120,000.

The Galaxy Z series is a popular model that has sold about 8 million units last year alone since its first release in February 2020. The Galaxy Z Flip·Fold4 was first unveiled at the 'Galaxy Unpacked 2022' held on the 10th. CJ OnStyle conducted a live broadcast for one hour from midnight on the 16th on the live show tab of its mobile application (app), featuring hip-hop musicians such as Lil Boi and Mirani, and dance crew Harimu, who performed rap and dance. A talk show featuring the character 'Boongcheol' with the performers was also prepared. Viewers could watch the concert and talk show to get information about the products and purchase the Galaxy Z Flip·Fold4.

CJ OnStyle said, "Z-CON was held to widely announce the launch of a highly anticipated product and provide a special shopping experience," adding, "Despite the late hours from midnight to dawn, the enthusiastic customer interest proved that content planning optimized for the brand is effective."

This content was produced with the assistance of AI translation services.