Ediya Coffee Introduces Two Types of 'Sal-eoreum Sikhye'... "Halmaennial Trend"

[Asia Economy Reporter Moon Hyewon] Ediya Coffee announced on the 16th that it has launched two types of ‘Sareoreum Sikhye’ (slushy sweet rice drink), perfect for cooling down in the late summer heat.

The new products reflect the ‘Halmaennial’ (grandmother + millennial) trend, which favors the tastes of the grandmother generation. This is the third expansion of the traditional beverage lineup following the ‘Ssanghwa Tea’ and ‘Ginger Tea’ introduced in 2020, and the ‘Bokbunja Bangshow’ released last year.

Sareoreum Sikhye is characterized by being made using traditional methods with 100% domestically sourced ingredients such as rice and malted barley. The drink emphasizes a refreshing taste by floating plenty of slush on the mildly sweet and subtly flavored sikhye with soft rice grains. The Hallabong Sareoreum Sikhye adds Hallabong citrus to the slushy sikhye, offering a sweet and tangy flavor that is easy to enjoy even for those unfamiliar with sikhye.

To celebrate the launch of the new products, Ediya Coffee is holding a giveaway promotion. From today until the 29th, customers who purchase at least one cup of Sareoreum Sikhye and accumulate members’ stamps can apply for the event on the website. Through a draw, 100 winners will receive one box of ‘Honey Oranda’ and 1,000 winners will receive two Honey Oranda exchange coupons.

The two types of Sareoreum Sikhye are offered in two sizes, Regular and Extra, considering customers who prefer large-sized beverages. They will be available for a limited time at Ediya Coffee stores nationwide until October 10.

This content was produced with the assistance of AI translation services.