59,000 Participants Join the Zero Seoul Challenge to Spread Zero Waste

Annual Target of 200,000 Participants... Ongoing Campaigns to Commemorate Resource Circulation Day and More

[Asia Economy Reporter Lim Cheol-young] Seoul City announced on the 11th that over 59,000 people participated in the ‘Zero Seoul Challenge,’ held from June 20 to July 31 to promote a zero-waste culture, successfully concluding the campaign.

Seoul City is actively promoting various zero-waste projects to spread ‘Zero Waste Seoul,’ including the ‘Zero Market,’ which minimizes the use of disposable packaging, and the ‘Zero Campus,’ where universities and students take the lead in practicing zero waste.

The ‘Zero Seoul Challenge’ is also a campaign encouraging citizens to practice zero waste in their daily lives to minimize environmental issues such as disposable products and greenhouse gases to zero levels. The theme of this challenge was ‘Reducing Disposable Products,’ and participants practiced using tumblers, reusable containers, and shopping bags, verifying their efforts on their personal Instagram accounts.

Some companies and organizations from the ‘Zero Seoul Practice Group,’ launched in June as a public-private network to respond to the climate crisis, also joined this campaign to spread zero-waste culture within their workplaces.

Meanwhile, Seoul City produced a promotional video titled ‘No Disposable Products’ using memes to help citizens enjoyably embrace the zero-waste culture. They hired ‘Eopseoyo Nam’ from Superstar K2 (2010), famous as an internet meme, to creatively present a series of videos such as ‘No Disposable Cups,’ ‘No Disposable Containers,’ and ‘No Plastic Bags.’

Additionally, the city plans to continuously conduct climate crisis response citizen participation campaigns aiming for 200,000 annual participants. Online campaigns will be held around Resource Circulation Day on September 6 and Vegetarian Day on October 1 to prepare for citizens to join in reducing greenhouse gases in daily life through various methods.

Yoo Yeon-sik, Head of the Climate and Environment Headquarters, said, “Citizen interest and participation in carbon reduction are crucial to responding to the climate crisis,” adding, “Seoul City will continue to promote various campaigns so that citizens can participate easily and enjoyably.”

This content was produced with the assistance of AI translation services.