CJ CheilJedang Launches New Bibigo Brand Campaign: "Always Together in Warm Moments"
[Asia Economy Reporter Song Seung-yoon] CJ CheilJedang announced on the 9th that Bibigo will launch a new campaign to strengthen its bond with consumers.
This campaign conveys the message that Bibigo is always with you during warm moments when hearts meet, including meetings with loved ones. Three videos were released, expressing that Bibigo supports the joy and moments of connection felt through shared meals.
The TVC video begins with a young man riding a bicycle with excitement, showing Bibigo products in the bicycle basket, accompanied by the message "bibigo to you." A narration says, "Without Bibigo, this moment, this expression wouldn't exist," highlighting the expressions of people in every meeting moment shared with Bibigo.
The digital advertisement features Bibigo products naturally integrated into everyday joyful moments such as birthday parties and camping, eliciting empathy from consumers. These cheerful videos depicting daily life episodes will be released sequentially online.
To widely convey the campaign’s meaning, Bibigo plans to run outdoor advertisements with the "bibigo to you" message across public transportation such as buses, subways, and airports, places where consumers feel the excitement of meeting their loved ones.
Popular Bibigo products featured in the ads, including Bibigo dumplings, grilled fish, kimchi, and soup dishes, will be available at discounted prices on CJ CheilJedang’s official mall ‘CJ The Market’ until the 21st. Additionally, a prize event will be held by lottery for 100 customers who leave comments about their precious moments with Bibigo after watching the videos.
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Kim Suk-jin, Head of the Bibigo Brand Group and Management Leader at CJ CheilJedang, said, "We hope this campaign will be meaningful, allowing both Bibigo and consumers to feel the warm heart conveyed through carefully prepared food," adding, "In the second half of the year, we will present the Bibigo campaign through various channels such as offline and digital to strengthen connections with consumers."
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