Iro Menze Opens First Domestic Store at Shinsegae Department Store Gangnam Branch

[Asia Economy Reporter Eunmo Koo] Kolon Industries FnC Division (Kolon FnC) announced on the 7th that it has officially launched the French contemporary brand 'IRO Men.' Following 'IRO Women,' Kolon FnC secured the exclusive domestic business rights for IRO Men starting from the 2022 Fall/Winter (F/W) season, diversifying its business through product line expansion.

The first IRO Men store in Korea opened on the 6th floor men's contemporary section of Shinsegae Department Store Gangnam branch. The IRO Men store's interior was inspired by the 2022 F/W collection theme, which embraces the coexistence and continuous cycle of past and future, minimal and maximal, femme and homme in a universe. It features a modernity symbolically seen in 'IRO' stores as a base, combined with shapes and textures reminiscent of the infinity of the universe.

Lee Ji-eun, Executive Director of Kolon FnC CN Business Division, said, "Starting with the opening at Shinsegae Department Store Gangnam, we plan to continue aggressive expansion by opening eight additional department store locations in the second half of the year." Meanwhile, the Korea exclusive line, co-planned with the IRO Paris design studio, is scheduled to be launched next month at the newly opened Galeries Lafayette and Printemps department stores in France in September.

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