"Automatic Donation with Every Purchase"... SK Stoa Hosts Special Broadcast for 'Pia Sanridae'

SK Stoa is partnering with the preliminary social enterprise Totu Company to conduct a special sales broadcast for 'Pia Sanitary Pads.'

[Asia Economy Reporter Jeon Jinyoung] SK Stoa announced on the 5th that it will sell ‘Pia sanitary pads’ in the live commerce broadcast SK Stoa Shopping Live in collaboration with Totu Company.

This broadcast was planned as a special event where, for every purchase of the product, one pack of Pia medium sanitary pads will be donated to the Teenage Women’s Human Rights Center. Totu Company, which produces Pia sanitary pads, is a preliminary social enterprise that employs women whose careers have been interrupted due to childcare or childbirth. The opinions of both companies aligned in supporting vulnerable women through this ‘live broadcast.’

Pia is characterized by being designed so that women can live their daily lives freely without discomfort caused by sanitary pads. Safe ingredients are a given, and the product was developed focusing on packaging and absorbency for comfortable use. It is made as a thin form of 1.25mm and, after various tests, was produced as a product with no detection of 58 types of harmful substances.

SK Stoa will sell through the Pink Live broadcast from 10 a.m. to 11 a.m. on the 8th ▲Medium 6-pack (19,200 KRW) ▲Large 6-pack (19,800 KRW) ▲Medium 3-pack + Large 3-pack (19,500 KRW) ▲Medium large-capacity 2-pack + Large large-capacity 2-pack (29,550 KRW). To commemorate the first introduction of a preliminary social enterprise’s product, the items are offered at a maximum discount of 25%.

For every set purchased by customers, one medium pack will be donated under the name of SK Stoa to the Teenage Women’s Human Rights Center and delivered to vulnerable women.

Shin Yanggyun, head of SK Stoa DT Group, said, “We prepared a special broadcast that can help vulnerable groups in line with the needs of customers who consume valuable products,” and added, “Just as we joined forces with Totu Company, we will continue to strive to deliver positive impacts to society.”

This content was produced with the assistance of AI translation services.