Emart24's Private Brand Products Win 'Red Dot Design Award'

'I'm e Snack' 5 Types Package Design
Featuring Typography

Five types of Emart24's 'I'm eSnack' awarded at the Red Dot Design Award.

[Asia Economy Reporter Jeon Jinyoung] The design of Emart24's private brand products ranked in the top 1% at a globally prestigious design competition.

According to Emart24 on the 5th, the package design of five types of 'I'm e Snack' was selected as 'Best of the Best' in the Brand and Communication category of the 2022 Red Dot Design Award in Germany. The Best of the Best is awarded only to the top 1% of main prize winners in each category.

The Red Dot Design Award is an international design award held in Germany since 1955, organized by the Design Center of North Rhine-Westphalia. It is considered one of the world's top three industrial design awards alongside the American IDEA and the German iF Design Award.

The awarded work is a PL product (private label product) whose packaging was renewed by Emart24 last July, characterized by witty and original Korean naming such as ‘Sharle Gorgonzola Cheese Soft Cone’.

The product’s taste is conveyed to customers as if in conversation through typographic design, and characters expressing the sensation of the snack’s flavor with their whole body are used so that customers can directly experience the product just by looking at the packaging.

Emart24 analyzed that the typographic design, introduced to allow customers to vividly experience the product from a distance just by seeing the packaging, going beyond the conventional packaging grammar that only delivered product information, received high scores and positive responses from the judges.

In fact, the five types of I'm e Snack launched last month with the renewed packaging showed sales 1.3 times higher compared to the previous packaging products as of the 2nd, clearly proving the effect of the typographic packaging.

Shin Hosang, Executive Director of Marketing at Emart24, said, “It is a new and moving experience that the typographic design, which we tried to breathe new life into the existing I'm e Snack products, was selected in the top 1% of the Red Dot Design Award. We will continue to introduce new trends such as typography in the design field to provide differentiated value to customers and do our best to establish design elements as Emart24’s unique brand identity.”

This content was produced with the assistance of AI translation services.