One Year Since LocknLock Mall Renewal... 68% Increase in First Half Sales and 394% Growth in Membership

[Asia Economy Reporter Kwak Min-jae] Lock&Lock announced on the 4th that one year after the renewal opening of its official online store ‘Lock&Lock Mall,’ both sales and new member registrations significantly increased compared to the previous year. Sales in the first half of this year rose by more than 68% year-on-year, and new member registrations increased by over 394%.

To actively respond to the online-centered consumption environment, Lock&Lock extensively renewed its official online store, Lock&Lock Mall, last year. The renewal focused on ‘strengthening commerce functions’ tailored to individual lifestyles, such as smart search and personalized recommendations, as well as providing ‘differentiated content and experiences’ including community groups like Living Mate, new product trial groups, and one-day classes.

Compared to the same period in 2020, sales increased by 101%, and new member registrations rose by more than 653%. With segmented customer interests, timely promotions, and benefits such as coupon packs, Lock&Lock Mall’s sales and new member registrations have steadily grown.

The implementation of promotions based on a detailed analysis of consumer needs is also considered a key factor in these results. Reflecting lifestyle changes due to COVID-19, various special events were held, driving sales growth at Lock&Lock Mall. Promotions targeting ‘home cooking demand’ were conducted in the small home appliances category, and picnic and camping events were organized considering the increased travel demand.

Based on sales amount, the best-selling product in the first half at Lock&Lock Mall was the beverage ware ‘Noas Tumbler.’ Following this were small home appliances such as the food waste refrigerator, steam air fryer, and Steam Fryer S2.

Lee Kyung-sook, Executive Director of Lock&Lock Korea Sales Headquarters, said, “One year after the major renewal of Lock&Lock Mall, we are achieving meaningful results in terms of member numbers, sales, and consumer response. Going forward, Lock&Lock will continue to focus on online strategic channels, including its official mall, to provide consumers with enjoyable shopping experiences.”

This content was produced with the assistance of AI translation services.