"In the Mid-Summer Tropical Night..." Kurly's 'Sleeponomics' Product Sales Increase ↑
Sales of Sleep-Related Products Increased 7.5 Times Year-on-Year
Bedding, Health Supplements, and 5-Star Chosun Hotel Bedding Also Popular
[Asia Economy Reporter Yuri Kim] As the number of people unable to sleep during summer nights due to the monsoon heat and tropical nights increases, the 'Sleeponomics' market is showing growth.
Market Kurly announced on the 4th that sales of sleep-related products have recently increased significantly. Sleeponomics is a compound word combining Sleep and Economics. According to the Korea Sleep Industry Association, the domestic sleep-related market size, which was around 480 billion KRW 10 years ago, has now grown to about 3 trillion KRW.
Between January and July this year, sales of sleep-related products on Market Kurly increased about 7.5 times compared to the same period last year. In July, when the intense heat began in earnest, bedding sales increased 3.3 times compared to the previous month. Growth was seen across various product categories including mattress toppers, blankets, pillows, bedding sprays, aroma oils, and health functional foods.
Bedding items actually used in 5-star hotels such as the Chosun Hotel are popular. Representative products include the bathrobe (shower gown) from The Chosun Hotel, two types of foam pillows sold exclusively on Market Kurly online, the breathable Canon quilt, and Hungarian goose down blankets.
Kurly explained, "Various pillow mists sprayed on blankets and pillows before sleeping are also well received," adding, "There are health functional foods that can help improve sleep quality for people who toss and turn all night without sleeping well. Among them, Denps' Sleep Story Lactium was the first health functional food to receive the Good Sleep Mark certification."
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Jo Yoo-jung, MD of Kurly's Lifestyle Team, said, "The reason for the increase in sales is that we offer a wide variety of products needed from the moment you finish washing until you lie down on the bed," and added, "In the second half of the year, we plan to actively bring in high-quality mattresses, bedding, and pillows at competitive prices to improve customers' sleep quality."
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