Lotte Department Store Opens Est?e Lauder Popup Store in Jamsil... Limited Edition Sets Available

Preparation of Experiential Content Including Personal Consulting

Employees are introducing the Est?e Lauder limited edition set at the Lotte Department Store main branch in Jung-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 3rd that it will open a large Est?e Lauder pop-up store on the 1st floor of Jamsil World Mall from the 4th to the 14th, showcasing a limited edition collaboration set featuring Lotte World Tower.

There are a total of three collaboration sets being introduced this time. Notably, the Brown Bottle 50ml set includes an additional 54ml of the Brown Bottle, which is more than the regular product size. The Brown Bottle Eye Gel Cream 15ml set offers both the Brown Bottle 15ml and Micro Essence 15ml together. Beach towels, eco bags, and stickers illustrated by drawing artist Kim Chamsae, who is very popular among the 20s and 30s generation, are prepared as gifts.

Useful and entertaining experiential content such as personal consulting, media walls, and games are also prepared. The pop-up store is designed with a day and night concept, allowing customers to directly experience and enjoy Est?e Lauder’s two representative items: the Brown Bottle Serum and Double Wear Foundation.

In the Brown Bottle Serum zone, which helps skin recovery at night, professional devices are used to measure skin condition and identify skincare products suitable for each individual’s skin type. Visitors can also participate in a game that visualizes the skin energy charging effect of the Brown Bottle Serum and receive gifts. In the Double Wear Foundation zone, which creates radiant skin during the day, customers can find foundation shades that match their personal color.

A Lotte Department Store official said, “Collaborating with a global cosmetic brand like Est?e Lauder is very rare and requires a lot of time and effort, but we have prepared with great care to provide customers with a new beauty experience. We will continue to strive to showcase diverse beauty content unique to Lotte Department Store through ongoing collaborations with our partners.”

This content was produced with the assistance of AI translation services.