ABL Life Celebrates 5th Anniversary of Name Change with 'Baeryeohajagom' Sculpture Unveiling

[Asia Economy Reporter Changhwan Lee] ABL Life announced on the 2nd that it installed a ‘Baeryeohajagom’ sculpture, which embodies the meaning of ‘Caring,’ one of its five core values, on the first floor of its headquarters in Yeouido, Seoul, to commemorate the 5th anniversary of its name change.

On this day, ABL Life held an event for its employees and agents, providing commemorative photo shoots and instant printing services in front of the ‘Baeryeohajagom’ sculpture. Participants who wrote congratulatory messages for the 5th anniversary of the name change could immediately receive calligraphy artworks representing their messages from a calligraphy artist.

The ‘Baeryeohajagom’ sculpture is a character shaped as a friendly bear symbolizing ‘Caring,’ one of ABL Life’s five core values (Caring, Reliability, Expertise, Smart, Advanced). The sculpture measures 2.1 meters in height and 1.6 meters in width.

It embodies the company’s vision of ‘A Better Life’ by encouraging mutual care among employees and extending consideration to customers and the environment.

ABL Life, the second life insurance company established in Korea in 1954, changed its name from Allianz Life to ABL Life on August 1, 2017.

An ABL Life official said, "To mark the 5th anniversary of our new start as ABL Life, we installed the sculpture and held the event to reflect on the company vision of providing ‘A Better Life’ to customers and the core value of ‘Caring.’ Based on nearly 70 years of history since 1954 and global expertise, we will continue to strive for customer satisfaction with competitive products and services."

This content was produced with the assistance of AI translation services.