Homeplus to Exclusively Sell 'RTD Can Highball'... "Enjoy It Conveniently"

8900 Won Promotion for Purchasing 3 Cans of Can Highball

Models are introducing the new Can Highball product at Homeplus Gangseo store in Seoul.

[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 31st that it will exclusively sell three types of RTD (Ready to Drink) canned highballs to meet the growing popularity of highballs.

Homeplus introduced Earl Grey Highball, Lemon Tonic Highball, and Cola Mix Highball at 3,390 KRW per can at stores nationwide. On the 28th, Lemon Tonic Highball and Earl Grey Highball surpassed Somersby Apple Cider Can, which was the top seller in Homeplus's RTD category, ranking first and second in sales respectively, gaining great popularity.

The three canned highballs have a clean taste and aroma, making them a good match with various side dishes, and can be enjoyed even more refreshingly when served with ice. Additionally, they applied an easy peel label with a perforation line for easy separation from the can, contributing to the realization of ESG (Environmental, Social, and Governance) values.

To commemorate the launch of this product, a promotion is being held where three canned highballs can be purchased for 8,900 KRW, and until the 10th of next month, a 10,000 KRW discount is offered when purchasing over 100,000 KRW of all whiskey products using eight major cards.

A Homeplus official said, “As the culture of enjoying alcohol lightly has become established and preference for highballs has increased, we planned canned highballs that can be consumed more conveniently. We will continue to develop differentiated alcoholic beverage products tailored to the consumption tendencies of the MZ generation (Millennials + Generation Z) to attract customers.”

This content was produced with the assistance of AI translation services.