Ssangyong Motor "All-out Production Effort to Expand Torres Deliveries"

[Asia Economy Reporter Yoo Hyun-seok] SsangYong Motor announced on the 28th that it has launched full-scale production efforts, including giving up summer vacation, to expand deliveries of the Torres.

SsangYong Motor will conduct weekend overtime work during the summer vacation period to increase production for faster customer delivery of the Torres. It is unusual to carry out overtime work, even at the cost of giving up the once-a-year summer vacation, to shorten the customer delivery waiting period.

Since the 11th of last month, SsangYong Motor has established a stable mass production system for the new Torres, which has a contract volume of 50,000 units, by expanding production capacity through continuous two-shift daytime operations. As the Torres is receiving great acclaim in the market and contract volumes are increasing, the company plans to respond to customer support by switching to two shifts and increasing production volume.

Due to the surge in contract volumes and limitations in parts supply, production has not been carried out in the order of contracts depending on the selected option specifications, causing delivery confusion and customer inconvenience. SsangYong Motor plans to seek understanding through notices to the sales frontlines and regularly announce production schedules available by contract date. From August, production volume will be gradually increased as parts supply issues are resolved.

In addition, the 12.3-inch Infocon AVN navigation map size, which is applied as standard on all Torres trims, will be upgraded to full size through a product enhancement scheduled for October. Customers will be able to download and install the program from the SsangYong Motor website or upgrade it through the service network.

Furthermore, smart mirroring services and others, which were already recognized during the pre-contract stage to reflect customer needs, are currently under development for product enhancement. A SsangYong Motor official said, “We have decided to conduct overtime work during the summer vacation period to deliver the Torres contract volume of 50,000 units to customers as soon as possible,” and added, “We will repay the customers who have trusted and waited for SsangYong Motor with the utmost sincerity and the best quality.”

This content was produced with the assistance of AI translation services.