Mobile Financial Market and Exchange Rate Outlook Briefing... Hana Bank Introduces 'AI Banker'

Expansion of Voice Conversation-Based Non-Face-to-Face Service Areas

[Asia Economy Reporter Minwoo Lee] Hana Bank is launching a service that introduces financial market and exchange rate information through an AI-based virtual banker on its mobile application (app), the first of its kind in the banking sector.

On the 28th, Hana Bank announced that it has introduced this 'AI Banker' in its mobile app 'Hana One Q.' The AI Banker, which mimics real speaking lip movements and facial expressions, provides briefings in two sections within Hana One Q: 'Hana Hap' and 'Fund Mall (Fun#).' In the 'Hana Hap' section under ‘Exchange Tech Challenge,’ it explains exchange rate forecasts, and starting mid-next month, the ‘Market Spoonful’ content in 'Fund Mall' will include AI Banker briefing videos to inform users about financial market trends.

Through this, Hana Bank expects to offer financial market information not only via text but also through videos, making it easier and more convenient for digitally vulnerable groups such as the elderly, who are less familiar with mobile devices, to access financial content.

In the future, the AI Banker will expand its role as a Hana One Q guide to assist with financial product explanations and non-face-to-face product subscriptions. Additionally, based on AI Banker’s voice conversation capabilities, the bank plans to provide various AI-based financial services including ▲consultation tasks ▲basic (inquiry/transfer) banking transactions ▲hyper-personalized asset management services.

Hwang Bo-hyunwoo, Head of Data & Partnership Investment Division at Hana Bank, stated, "As customer service channels increasingly shift to non-face-to-face, providing differentiated customer experiences on mobile channels has become important," adding, "We will strengthen customer services in non-face-to-face channels through the mobile AI Banker."

This content was produced with the assistance of AI translation services.