SKT Launches 'Uju Pass Slim' Bundling 'Amazon + 11st'

Subscription Product Lineup Expanded to 4 Items

[Asia Economy Reporter Cha Min-young] SK Telecom announced on the 28th that it will launch a specialized subscription product called ‘Uju Pass Slim’ for customers who are highly interested in e-commerce.

The newly released Uju Pass Slim is a subscription product that offers benefits worth approximately 30,000 KRW, including free shipping on Amazon international direct purchases, one 5,000 KRW discount coupon for Amazon international direct purchases, and 2,000 points for 11th Street SK Pay, all for a monthly fee of 2,900 KRW.

Amazon international direct purchases can be used on the Amazon page within 11th Street, where customers can receive free shipping regardless of the order amount or frequency when purchasing products on that page. However, some items such as furniture and home appliances are excluded from free shipping.

11th Street is diversifying product options through feedback from Korean customers in collaboration with Amazon. Currently, it sells tens of millions of Amazon US products, and the delivery time from local Amazon logistics centers in the US to Korea has been shortened to an average of 4 to 8 business days.

11th Street offers free returns and exchanges through its next-day delivery service called ‘Shooting Delivery’ and provides one 5,000 KRW discount coupon for 11th Street as a promotion.

SK Telecom explained that customers who are interested in international direct purchases but face difficulties with ordering or payment due to language barriers or complicated procedures can easily place orders and enjoy additional benefits.

With the launch of Uju Pass Slim, SK Telecom now has a total of four subscription product lineups: the existing ‘Uju Pass All’ (monthly 9,900 KRW), ‘Mini’ (monthly 4,900 KRW), and ‘Uju Pass Life’ (monthly 9,900 KRW).

Yoon Jae-woong, head of subscription marketing at SK Telecom, stated, “We will continue to expand the subscription product lineup so that more customers can conveniently use subscription services.”

Meanwhile, SK Telecom is also offering Uju Pass chances on T Day by linking Uju Pass with T Membership. Uju Pass customers can freely change their subscription products through various channels such as the T Uju website, customer center, and T Membership and T Uju apps.

This content was produced with the assistance of AI translation services.