Seven Eleven Launches Peppa Pig Product Development... Signs Business Agreement with David Toy

Park Jeong-hoo, Head of Product Division at Seven Eleven (center left), Shin Sang-hoon, CEO of David Toy (center right), and officials are posing for a commemorative photo after the agreement ceremony.

[Asia Economy Reporter Jeon Jinyoung] Seven Eleven announced on the 28th that it has signed a business agreement with toy company David Toy, which owns numerous global popular animation intellectual properties (IPs) such as Peppa Pig, to develop character goods and products.

The business agreement ceremony held the day before took place at Seven Eleven headquarters in Jung-gu, Seoul, with key representatives from both companies attending, including Park Jeonghoo, Head of Seven Eleven’s Merchandise Division, and Shin Sanghoon, CEO of David Toy.

The agreement was established to mutually cooperate in developing exclusive food and beverage (F&B) products and goods using the Peppa Pig character, as well as products utilizing other IPs owned by David Toy. Peppa Pig is a popular animation depicting the warm and cheerful daily life of Peppa, the pink pig, and her family.

Seven Eleven plans to expand its young children customer base by introducing various differentiated character products featuring Peppa Pig and to solidify its position as a convenience store character sanctuary.

Earlier in May, Seven Eleven, together with David Toy, launched a ‘Peppa Pig Special Concept Store’ in celebration of Family Month and offered five popular Peppa Pig toys exclusively through its application (app) at a 50% discount. At the time of sale, Peppa Pig toys achieved the highest sales among mobile app products, gaining great popularity.

Kim Suhyun, MD in charge of global sourcing at Seven Eleven, said, “Through this business agreement, we will be able to develop products utilizing various IPs from David Toy, including Peppa Pig,” and added, “We will present unique and differentiated products through close cooperation with David Toy.”

This content was produced with the assistance of AI translation services.