LG Uplus Introduces New Search Function in TV-Exclusive 'Hanune Shopping'

LG Uplus employees are introducing the newly implemented search feature on Hanune Shopping.

[Asia Economy Reporter Lim Hye-seon] LG Uplus announced on the 28th that it has newly introduced a product search function to its comprehensive home shopping service, 'Hanune Shopping' (Hanune Shopping).

'Hanune Shopping' is a U+tv exclusive additional service that gathers products currently being broadcast on home shopping, products that have been sold, and products to be sold in the future. Customers can view information and benefits of products sold on 14 home shopping channels through 'Hanune Shopping' without any additional cost.

Since launching the service earlier this year, the number of users of Hanune Shopping has been increasing monthly. In fact, the average monthly visitors (UV) of Hanune Shopping grew by about 83% (as of June) compared to when the beta version was opened in February, showing continuous growth.

LG Uplus has enhanced the Hanune Shopping service in line with the increasing user trend. The focus was on improving convenience so that users can more easily check and purchase the desired product information.

LG Uplus introduced a search function so that customers can easily find products that suit them among various home shopping products. Prior to adding the new feature, LG Uplus conducted a customer survey on the improvement direction of Hanune Shopping, and 40% of all respondents answered that they wanted a 'search function.'

A feature that recommends personalized products to customers has also been added. Customers can select only the categories of products they want, and receive personalized recommended products daily in the U+ Recommendation menu. Additionally, a service was introduced that allows customers to reserve viewing of their desired TV home shopping broadcast and receive an alert via a pre-registered mobile text message 5 minutes before the broadcast starts.

LG Uplus also revamped the screen layout so that customers can more intuitively check product information of TV home shopping. Through this, customers can watch the real-time broadcast screen of TV home shopping operators on the main screen of Hanune Shopping and freely compare products currently being broadcast, already broadcast, or scheduled for broadcast using the remote control.

Going forward, LG Uplus plans to continuously enhance the service by reflecting the opinions of Hanune Shopping users.

This content was produced with the assistance of AI translation services.