Following Kim Heechul, Now Kim Sumi... TMON Gains Fun Through Variety Shows

Timon's New Web Variety Show 'Jjinchoejong.pptx' Generates Over 100 Million KRW in Sales on First Day

Tmon is reaping great benefits from its original web entertainment content. Following the nearly 27 million cumulative views of ‘Game Burok’ featuring Kim Hee-chul, the new original web entertainment show ‘Jjinchoejong.pptx’ starring actress Kim Soo-mi is gaining popularity and boosting sales of related products. This is seen as a concrete result of the ‘content commerce’ strategy consistently emphasized by CEO Jang Yoon-seok since his appointment.

According to Tmon on the 26th, the web entertainment show ‘Jjinchoejong.pptx,’ released on the 11th, recorded over 250,000 cumulative views for its first episode. Related products generated sales exceeding 100 million KRW on the first day alone, and sales over the following week increased approximately 16 times compared to the week before the broadcast.

Released through the YouTube channel, ‘Jjinchoejong.pptx’ features Kim Soo-mi as Tmon’s intern merchandise planner (MD), visiting partner vendors and directly negotiating product composition and pricing. In the first episode, she visits Harim and negotiates online lowest prices for products such as popcorn chicken, samgyetang (ginseng chicken soup), and chicken broth. The products featured here are sold exclusively on Tmon.

Tmon planned and produced this program based on a strategic partnership established in April with Kim Soo-mi’s food company Napalkkot F&B. A total of eight episodes will be created, and the second episode, scheduled for release next month, will feature products from the chicken breast brand ‘Bardak.’ Additionally, Tmon and Napalkkot F&B plan for Kim Soo-mi to travel nationwide to discover local specialties or lesser-known ingredients and processed foods, develop high-quality products, and showcase this process as Tmon’s original content.

In the e-commerce industry, Tmon’s differentiation strategy emphasizing ‘content commerce’ is seen as yielding results. Tmon has accumulated content production expertise through live commerce and web dramas, notably achieving remarkable success in the web entertainment sector. A representative example is ‘Game Burok,’ launched this year in collaboration with AfreecaTV. This entertainment program featuring Kim Hee-chul gained popularity among gamers, recording 27 million cumulative views and generating over 1.2 billion KRW in sales linked to the broadcast. Tmon is currently preparing for season 2. Last year’s ‘Advertising Genius Syndrome,’ which premiered and completed its second season, also attracted attention.

Building on these achievements, Tmon plans to strengthen communication with customers through web entertainment content. A Tmon official stated, “The core of content commerce emphasized by Tmon is ‘fun.’ Rather than putting commerce at the forefront, the priority is to keep viewers engaged with the content for as long as possible. To this end, we will introduce various web entertainment shows.”

This content was produced with the assistance of AI translation services.