Six Beauty Companies in Gangnam-gu Achieve $7.57 Million Export Performance in North America
[Seoul District News] Gangnam-gu Supports 6 Local Beauty Companies to Participate in 'North America Cosmoprof Las Vegas' from July 12 to 14
[Asia Economy Reporter Park Jong-il] Gangnam-gu (District Mayor Jo Seong-myeong) announced that it supported the participation of six promising local beauty companies at the 'Cosmoprof North America Las Vegas' held at the Las Vegas Convention Center in the United States from the 12th to the 14th, achieving export contracts worth $7.57 million (approximately 10 billion KRW).
The participating companies from Gangnam-gu were six firms: SH Global Commerce (You&Me), HP&C (Terravicos), Genie the Bottle (I'm Not a Baby), Cosmo Plus (Active Layer), Powerful X (Recovery Cream), and Packet (Mixsoon).
Now in its 19th year, Cosmoprof Las Vegas is the largest B2B (Business to Business) beauty expo in North America and is considered one of the world's top three beauty fairs alongside Bologna Cosmoprof and Hong Kong Cosmoprof.
During the exhibition, the active promotion and product demonstrations by Gangnam-gu companies attracted interest from major North American distribution buyers such as Costco and Amway, leading to successful consultations and raising expectations for future export achievements.
The district provided support for local needs including 70% of booth rental and setup costs, 50% of transportation costs, and full coverage of interpretation and vehicle expenses. Additionally, in collaboration with the Small and Medium Business Corporation, trade experts were invited to offer lectures on trade practices and buyer consultation know-how, actively assisting companies in preparing for the expo.
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Jo Seong-myeong, Mayor of Gangnam-gu, stated, “Since 2020, Korea’s cosmetics industry has maintained the world’s third-largest export performance for three consecutive years and accounts for 25% of the country’s total trade surplus, making it a key export industry. We will continue to provide active support so that excellent companies in ‘K-Beauty Hub Gangnam’ can expand globally.”
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