Kakao Entertainment and Gyeonggi Content Agency Support Production for Small and Medium Game Developers

[Asia Economy Reporter Seungjin Lee] Kakao Entertainment and Gyeonggi Content Agency announced on the 22nd that they will carry out the ‘2022 Genre Platform Expansion Game Production Support Project.’

Operated under the supervision of Gyeonggi Content Agency, the ‘2022 Genre Platform Expansion Game Production Support Project’ is a program that supports game development using Kakao Entertainment intellectual property (IP) for game developers located in Gyeonggi Province.

The total support amount is approximately 300 million KRW, and about four developers will be selected to receive funding. Gyeonggi Content Agency plans to establish a support system covering all stages from game production to launch, marketing, and distribution, not limited to commercialization funding. Since the project targets Kakao Entertainment IP, the goal is to create games that are competitive not only domestically but also globally.

The Kakao Entertainment IPs to be used in this game development include ▲Ak-nyeo-ui Munggujeome Oji Maseyo (Don’t Come to the Villainess’s Stationery Store) ▲Jjokjjok-i-reul Juseyo (Please Give Me a Pacifier) ▲Sogeummulbang (Saltwater Room) ▲Eojjeoda Hamseuteo (Accidental Hamster) ▲Omurice Jamjam ▲Ppojja Toon, and discussions are also possible for development using other original IPs from Kakao Entertainment.

In particular, Kakao Entertainment not only holds the largest number of original IPs in Korea but also has been widely recognized in the industry for the outstanding value of each IP, expanding diversely into video production, games, animation, and more. Last year alone, it sold the rights to over 50 works including dramas and movies.

As popularity continues to rise globally, Kakao Page’s ‘Sanae Matseon’ (Company Matchmaking) was produced as a drama and swept first place worldwide, and Kakao Webtoon’s ‘Itaewon Class’ was adapted into the Japanese local drama ‘Roppongi Class,’ achieving remarkable results. In this context, Gyeonggi Content Agency decided to produce games using Kakao Entertainment’s premium IPs with the hope of creating synergy on the global stage.

Hwang Hyun-soo, head of Kakao Entertainment’s Story Business Division, stated, “We will continue to create diverse secondary commercialization opportunities using our IPs together with capable domestic developers and producers, contributing to the development of the domestic content industry and the activation of the ecosystem.”

This content was produced with the assistance of AI translation services.