[Global Mega Hit Item] Roll Sponge with Low Bacterial Growth Concerns... Praised in the US and Japan

Interview with CEO Im Chang-sun
Made with Melt-blown Material
Aiming to Become a Global General Trading Company

Im Chang-soon, CEO of Seonju.

[Asia Economy Reporter Lim Chunhan] "Roll scrubbers have received favorable reviews mainly on home shopping channels in Japan, selling over 100,000 units. They are so popular that live broadcasts are scheduled 2 to 3 times a day."

Lim Changsoon, CEO of Seonju, stated in an interview with Asia Economy on the 21st, "Roll scrubbers have been exported not only to Japan but also to many overseas countries such as the United States and Vietnam, with total sales exceeding 1.3 million rolls." The roll scrubber is a product made by connecting 60 disposable scrubber sheets rolled up like a kitchen towel. It is especially hygienic because it can be easily torn off and used when needed and discarded when dirty. CEO Lim emphasized, "This product is made of microfiber melt-blown material, which effectively cleans dish stains, dries faster than conventional nonwoven scrubbers, and has less risk of bacterial growth."

CEO Lim entered the household goods market in 2014. He was introduced to melt-blown material by an acquaintance he met during his business and came up with the idea of the roll scrubber. After the success of the roll scrubber, he has been focusing more on new product development and export sales. CEO Lim explained, "We have sold over 1.5 million body soap tissues, which allow you to shower from head to toe with just one tissue sheet already infused with body wash, and more than 50,000 eco-friendly dishwashing soaps without any special marketing. Since May, we have set up factory facilities to produce cosmetics and are discussing export sales with buyers from about 40 countries by manufacturing natural soaps directly."

Seonju is enhancing the functionality of its own mall (D2C) ‘Olbareun’ after a soft launch using the global e-commerce platform Cafe24. To respond to overseas demand, shopping malls in various languages including English are also being prepared. CEO Lim said, "D2C shopping malls are essential because companies operate them directly without having to worry about third parties and do not have to pay high fees to distribution platforms. We are also preparing to open overseas D2C shopping malls with exports to various countries in mind."

Seonju aims to be a ‘Korea Consumerable Global Provider.’ CEO Lim expressed, "In the future, I want to grow Seonju into a comprehensive trading company that distributes excellent Korean products to the global market."

This content was produced with the assistance of AI translation services.