Recognized for Efforts for Customers... BNK Busan Bank Ranks 1st in 'Korea Service Quality Index (KSQI)'

Certificate and trophy for 1st place in service quality in the regional bank industry sector of the '2022 Korean Service Quality Index (KSQI) Customer Contact Point Division'.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] BNK Busan Bank was selected as the No. 1 company in service quality in the regional bank industry sector of the ‘2022 Korean Industry Service Quality Index (KSQI: Korean Service Quality Index) Customer Contact Division’ announced by the Korea Management Association Consulting (KMAC) on the 20th.

‘KSQI’ is a system that surveys and announces ‘consumer perceived satisfaction’ regarding service quality of 34 industries and 134 companies and institutions.

A professional evaluation team directly experiences and evaluates the service in the same environment as customers.

Busan Bank conducts a monthly ‘CS (Customer Service) Customized Coaching’ program for branch employees and focuses its capabilities on improving service quality by providing ‘CS job training content’ so that employees can receive training regardless of location.

They also lead the protection of financial consumers’ rights by establishing a dedicated organization for product development reflecting customer opinions, strengthening services and system improvements, and preventing financial consumer damage, including enhancing activities to prevent incomplete sales.

In addition, they introduced the banking industry’s first ‘Senior Supporters’ system for those aged 60 and over, striving to support work for digitally financially marginalized customers such as seniors and to communicate with customers.

They are strengthening services for financially marginalized groups by operating small mobile branches through services such as ‘Happy Financial Customized Counters’ and ‘Visiting Busan Bank Senior Counters’ for elderly financial consumers and people with disabilities.

Earlier this year, they established a ‘Senior-Only Consultation Center’ for customers aged 65 and over, providing all banking services including deposits, loans, trusts, and electronic finance.

Kang Jong-hoon, Executive Director and Chief Consumer Officer (CCO) of Busan Bank, said, “Being selected as No. 1 in the KSQI customer contact division is the result of the efforts of all Busan Bank employees who prioritize customer value,” and added, “We will do our best to continuously communicate with customers and provide customer-centered services.”

To commemorate the KSQI No. 1 selection, Busan Bank is currently running a special sale of the ‘LIVE Time Deposit.’ The minimum subscription amount for the ‘Live Time Deposit’ is 10 million KRW or more, and it offers an interest rate of 3.20% for a one-year term. Sales will end when the total limit of 1 trillion KRW is exhausted.

This content was produced with the assistance of AI translation services.