LG Household & Health Care Launches 'Perio Total7 Intense Repair Toothpaste'

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care announced on the 20th the launch of its premium toothpaste ‘Perio Total7 Intense Repair,’ designed to firmly care for permanent teeth that must be used for a lifetime.

The new product contains a high concentration of fluoride, helping to fill gaps or holes in damaged teeth caused by the loss of calcium and phosphorus. It restores teeth weakened by acid erosion to be four times stronger compared to the company's existing toothpaste and forms a fluoride protective layer on the repaired tooth surface, protecting teeth vulnerable to acid. It maintains the seven key benefits of ‘Perio Total7 toothpaste’?gum care, tartar care, bad breath care, cavity prevention, anti-plaque, brightening, and periodontal disease prevention?while keeping permanent teeth strong.

In particular, through in-vitro experiments, it was confirmed that the damaged tooth surface is remineralized and ‘strengthened four times more’ compared to the company’s existing toothpaste, and LG Household & Health Care announced these findings in the Journal of the Korean Society of Dental Hygiene last May.

The Perio marketing manager stated, “Teeth, like bones, are damaged over time due to various causes, so pre-care for the one and only permanent teeth is very important,” adding, “Intense Repair toothpaste strengthens the surface of damaged teeth and is a toothpaste that can more effectively manage the one and only permanent teeth.”

This content was produced with the assistance of AI translation services.