Dada M&C Launches Health Functional Food Brand 'Suppleade'... "Taste and Health Together"
Promotion on Crowdfunding Platform Wadiz
[Asia Economy Reporter Lim Chunhan] CJ ENM's media commerce specialized subsidiary Dada M&C announced on the 20th that it will launch a drinking health functional food brand called ‘SuppleAid’.
The newly introduced products consist of four types: Energy Master, which helps with energy production and antioxidation; Beauty Master, which aids in hyaluronic acid replenishment in the skin and body fat regulation; Eye Master, for eye fatigue health; and Blood Master, which supports blood circulation by managing blood sugar and cholesterol levels. Simply mix one packet with 300-500ml of water and drink, making consumption hassle-free.
SuppleAid will hold a launch promotion on the crowdfunding platform ‘Wadiz.’ The Wadiz funding content will be open from the 22nd of this month until the 2nd of next month, and the main funding will take place from the 3rd to the 10th of next month. Participants in the super early bird funding can receive one box of each product and purchase them at about a 50% discount. A premium bottle exclusive to SuppleAid and a heart-shaped gua sha tool will be additionally provided.
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A Dada M&C representative said, “SuppleAid is a new-concept drinking health functional food brand that not only supports hydration, which plays an important role in metabolism, but also offers great taste. With this summer’s unprecedented heatwave continuing, we hope health-conscious MZ generation (Millennials + Generation Z) will conveniently take care of their health.”
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