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At the appointment ceremony for the 2030 Busan World Expo ambassadors held on the 19th at HYBE Entertainment in Yongsan-gu, Seoul, BTS (back row) and Busan Mayor Park Hyung-jun (front row from left), Prime Minister Han Duck-soo, Chairman Choi Tae-won of the Korea Chamber of Commerce and Industry, and HYBE CEO Park Ji-won are taking a commemorative photo. Photo by Kim Hyun-min kimhyun81@

[Asia Economy Reporter Oh Hyung-gil] The Korea Chamber of Commerce and Industry (KCCI) is actively conducting promotional activities overseas to attract the 2030 Busan World Expo.

KCCI announced on the 21st that from the 18th (local time) to the 20th, it met with ambassadors of member countries of the International Bureau of Expositions (BIE) in Brussels, Belgium, requesting their support and cooperation for hosting the Expo.

The delegation included Woo Tae-hee, KCCI Senior Vice Chairman (Executive Committee Member of the 2030 Busan Expo Private Support Committee), Lee Seong-gwon, Deputy Mayor for Economic Affairs of Busan Metropolitan City, Yeom Seong-jin, Vice President of SK Telecom, and Hwang Eun-joo, Head of Samsung Electronics Belgium Branch. Belgium is the city with the second largest number of BIE representatives after Paris, hosting seven member country missions.

During meetings with BIE member country representatives, the support team conveyed their determination to fully mobilize the capabilities of Korean companies to open a better future for humanity through the Busan Expo. In particular, they emphasized that the Busan Expo will be the first Expo with the theme of responding to climate change.

This is the third time KCCI has dispatched a delegation to support the Expo bid, following the BIE General Assembly in Paris in June and attendance at the Pacific Islands Forum (PIF) in July.

The World Expo is one of the world's three major international events alongside the World Cup and the Olympics, with an estimated economic effect of 61 trillion won when hosted. Currently, the competition is among Busan, Riyadh in Saudi Arabia, and Rome in Italy, and the host city will be decided by a secret ballot of 170 BIE member countries in November next year.

Vice Chairman Woo evaluated, "Through the dispatch of the support team, we once again emphasized the theme of the Busan Expo, eco-friendliness and sustainable growth," adding, "It served as an opportunity to broaden the consensus on the necessity of Busan's bid among member countries that are suffering concentrated damage from severe climate change."

This content was produced with the assistance of AI translation services.