Tmon Reports 23% Increase in Transaction Volume in First Half of This Year Compared to Last Year

Performances and Exhibitions Grow 32 Times, Establishing New Momentum
Key Categories Like Travel, Digital, and Food Also Show Growth

[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 19th that its transaction volume in the first half of this year recorded a 23% increase compared to the same period last year. This is attributed to the planned stores that combined new product strategies and trends based on content becoming growth drivers in each category.

TMON explained that although sales in the overseas travel sector, which had shown strength, have still not recovered to pre-COVID-19 levels, the transaction volume in the first half of this year was more than 28% higher than the total transaction volume in the first half of 2019, before the pandemic. When excluding overseas travel, the transaction volume in the first half of this year exceeded that of the same period in 2019 by approximately 47%.

Looking at major items, performances and exhibitions showed an overwhelming growth rate of about 32 times, establishing themselves as TMON’s new growth engine within a year. Other key categories also showed remarkable growth: Jeju travel 109%, digital 53%, beauty 35%, women’s clothing 42%, and food 18%. It is explained that TMON’s new strategy, which enhanced product value through exclusive sales and content commerce, was effective for these items.

TMON’s travel accommodation product 'T Stay', food planning section 'T Fresh', and 'T Michelin Guide', which sells online products from nationwide famous restaurants, accounted for between 3% and nearly 17% of transaction volume in their respective categories. In particular, the exclusive performance product 'TMON Stage' secured a loyal customer base. TMON’s performance and exhibition customers increased by 1168% compared to the same period last year.

Along with the endemic situation, overseas travel performance is also rapidly recovering. A larger rebound in transaction volume is expected after the first half. TMON’s overseas travel transaction volume in the first half grew by 4256% compared to the same period in 2021. Although it has not yet reached pre-pandemic levels, the performance in June was twice that of January, showing a rapid recovery trend. TMON is preparing an aggressive sales strategy for the tour sector aiming to capture travel demand in the second half of the year.

New partner onboarding has also accelerated. The number of new partners joining in the first half of this year increased by 25% compared to the first half of last year. Jang Yoon-seok, CEO of TMON, said, "New product strategies such as T Fresh and TMON Stage have been loved by customers and reflected in the first half’s results, and overseas travel is also recovering rapidly, so we expect even greater growth going forward. Based on the brand fulfillment to be materialized in the second half, we will drive the growth of partner brands and further expand our influence as a platform that satisfies both users and partners."

This content was produced with the assistance of AI translation services.