Samsung Electronics Applies Minions 2 to Bespoke Jet Bot AI... Sales Start on 20th

Bespoke Jet Bot AI Applies Popular Minions 2 Characters
On Sale from the 20th at Samsung Digital Plaza and Major Retail Stores

Samsung Electronics is operating a photo zone decorated with Bespoke Jet, Jet Bot AI, and Minions 2 to celebrate the launch of the Bespoke Jet Bot AI special package in collaboration with "Minions 2." A Samsung Electronics model is introducing the special package at the photo zone located at Megabox COEX in Gangnam-gu, Seoul.

[Asia Economy Reporter Park Sun-mi] Samsung Electronics is partnering with the popular animation 'Minions 2' to launch a special package of the robot vacuum cleaner 'Samsung Bespoke Jet Bot AI Minions' on the 20th.

This special package consists of the Bespoke Jet Bot AI Mystic White color model and a top cover engraved with the popular characters 'Bob' and 'Stuart' from 'Minions 2: The Rise of Gru,' which is set to be released on the 20th. Consumers can choose to purchase one of the two characters.

The Bespoke Jet Bot AI Minions will be sold in limited quantities at Samsung Digital Plaza and major department stores, priced the same as the existing Bespoke Jet Bot AI at 1,590,000 KRW. It will also be available for purchase on Samsung.com starting early August.

Along with the launch of the Bespoke Jet Bot AI Minions, Samsung Electronics will expand touchpoints for consumers to enjoy experiencing Samsung robot vacuum cleaners both online and offline. Photo zones decorated with Bespoke Jet, Jet Bot AI, and Minions 2 will be operated at select theaters screening Minions 2, including Megabox COEX, Lotte Cinema World Tower, and Pangyo CGV. Experience zones will be available at seven Electromart stores, including the Yeongdeungpo branch.

Additionally, a virtual experience space called 'Jetland,' themed around the 'Double Jet' of Bespoke Jet and Jet Bot AI, has been created on the metaverse platform 'Zep.' Jetland consists of a karaoke room where visitors can sing the Jet Song, a cinema and game space where various contents related to Samsung vacuum cleaners can be explored.

Hwang Tae-hwan, Vice President and Head of Samsung Electronics Korea, said, "We planned this collaboration inspired by the commonality between robot vacuum cleaners that operate autonomously at home and the friendly animation characters, the Minions." He added, "We will continue diverse activities that deliver joy to consumers by linking with the characteristics of our products."

This content was produced with the assistance of AI translation services.