Hyundai Motor Group Participates in Farnborough International Airshow... Sets Up UAM Exhibition Booth

Attendance via UAM Corporation Supernal

[Asia Economy Reporter Kiho Sung] Hyundai Motor Group announced on the 18th that Supernal, Hyundai Motor Group's independent urban air mobility (UAM) subsidiary in the United States, participated in the Farnborough International Airshow in the United Kingdom to showcase its technology and vision.

The Farnborough Airshow is the second largest in the world after the Paris Airshow. It is the most prestigious airshow that attracts global attention from the aviation industry, featuring not only new products from the traditional aviation sector but also cutting-edge technologies and business visions for the future aviation industry. Hyundai Motor Group planned to participate in the 2020 Farnborough Airshow, but the event was canceled due to the COVID-19 pandemic.

At this airshow, Supernal set up an exhibition booth and unveiled for the first time the interior concept model of the eVTOL (electric vertical takeoff and landing aircraft) currently under development, targeting commercialization in 2028.

The interior concept model unveiled this time was developed jointly by Supernal and Hyundai Motor Group’s Chief Creative Officer (CCO), Vice Chairman Luke Donckerwolke, along with the group’s designers. It features an intuitive, simple, yet sophisticated design by borrowing automotive interior design elements rather than following traditional aircraft design grammar.

Inspired by the biological structure of a butterfly, the five-seat design provides a comfortable feeling as if passengers are inside a cocoon, while achieving a high level of safety and lightweight design.

Additionally, by minimizing bulkheads and applying Genesis’s luxury design concept, a spacious interior was realized. Environmentally friendly materials were extensively used, including advanced recyclable carbon fiber, durable plant-extracted fibers, recycled plastic fibers, and wood materials.

Supernal installed AR panels and digital screens around the exhibited concept model to allow visitors boarding the concept model to feel as if they are actually flying in a UAM. Content related to AAM infrastructure such as vertiports was also displayed.

Meanwhile, Supernal, launched in 2020 as Hyundai Motor Group’s UAM subsidiary in the United States, is creating strong synergy through cooperation with Hyundai Motor Group.

Starting with this airshow that leverages Hyundai Motor Group’s design capabilities, Supernal plans to comprehensively utilize advanced mobility technology, fuel cell development know-how, and mass production technology to bring realistic, safe, and high-quality aircraft to the market.

Jaewon Shin, Head of Hyundai Motor and Kia AAM Division and CEO of Supernal, stated, “For advanced air mobility to become popular, all conditions from passenger experience to regulations and infrastructure must develop together from the beginning.” He added, “Supernal is collaborating not only with Hyundai Motor Group and other automotive companies but also with more than 50 affiliates and external partners in parts, construction, robotics, and mobility solutions, leading the creation of an ecosystem.”

This content was produced with the assistance of AI translation services.