Dongseo Adds Chocolate and Strawberry Flavors to US Premium Dessert 'Halo Top'

[Asia Economy Reporter Moon Hyewon] Dongseo announced on the 18th that it will launch two new products from the American premium dessert brand ‘Halo Top Creamery’ (hereinafter referred to as ‘Halo Top’) for the hot summer season.

The new products are two flavors, ‘Choco’ and ‘Strawberry,’ both in pint (473ml) size. Halo Top Choco offers a special taste by adding a chewy texture to rich and sweet chocolate. Halo Top Strawberry features a rich flavor that combines the sweet and sour taste of strawberries with the smooth richness of milk.

With this, Halo Top now offers a total of four flavors, including the existing ‘Peanut Butter Cup’ and ‘Sea Salt Caramel.’

To commemorate the launch of the new products, Dongseo will introduce a digital pop-up store featuring a unique Gesture Interactive Video (GIV) that responds to users’ hand movements, allowing them to indirectly experience Halo Top’s smooth texture. Pop-up store users will have a chance to win generous prizes such as AirPods Max, Halo Top goods (hats, cooler bags), and Halo Top ice cream through a raffle.

Meanwhile, Halo Top is a premium dessert brand that has dominated the U.S. market since its release in 2012 by promoting its low calorie content of ‘330 kcal per pint.’ It gained tremendous popularity by ranking first in ‘the best-selling pint ice cream in U.S. supermarkets in 2017’ and being selected as one of Time magazine’s ‘Top 25 Inventions of the Year.’ Currently, it has expanded to Australia, New Zealand, Mexico, Canada, Europe, and other regions, selling a variety of products.

This content was produced with the assistance of AI translation services.