Hyundai Motor Unveils First Vehicle Reflecting N Brand's Electrification Vision

Two Rolling Lab Concept Cars Unveiled Targeting the Electrification Era

Hyundai Motor Company's high-performance brand N unveiled two high-performance concept cars aimed at the electrification era, the N Vision 74 (left) and the RN22e, for the first time in the world on the 15th.

Photo by Hyundai Motor Company

[Asia Economy Reporter Yoo Hyun-seok] Hyundai Motor Company's high-performance brand N has unveiled two high-performance concept cars targeting the electrification era for the first time in the world.

On the 15th, Hyundai Motor released the 'Hyundai N Day' video online, showcasing the electrification vision of the high-performance N brand and two high-performance electrified vehicles.

Since its launch in 2015, the N brand has consistently pursued the 'joy of driving' from the customer's perspective. The high-performance concept is not simply about fast cars but is based on three key elements: ▲Corner Rascal ▲Everyday Sports Car ▲Race Track Driving Capability, developing various N models accordingly.

The N brand aims to reflect the three core elements of N vehicles that maximize the 'joy of driving' from the internal combustion engine era into the electric vehicle era. Additionally, it plans to elevate the performance standards so that heavier electric vehicles, which require thermal management, can be enjoyed on the 'race track' for extended periods.

Utilizing the potential of electric vehicle software, Hyundai is conducting various studies in the emotional aspects of high performance, such as sound and vibration. Alongside this, efforts to enhance driving enjoyment will continue beyond the electrification era into the hydrogen society.

Two Rolling Lab vehicles, embodying the N brand's specific electrification technologies, were also unveiled. The Rolling Lab is a moving laboratory vehicle used for research and development and verification before applying motorsport-inspired high-performance technologies to mass production models. Following the existing RM (Racing Midship) series, Hyundai N brand introduced a new Rolling Lab series for next-generation electrified vehicle development.

The Rolling Lab 'RN22e' is the N brand's first E-GMP-based high-performance vehicle, testing and verifying advanced technologies, opening possibilities for upcoming electrified N production vehicles in the near future. Another Rolling Lab, 'N Vision 74,' materializes the hydrogen high-performance concept revealed at the N brand launch and is a hydrogen hybrid high-performance vehicle that inherits the spirit of the Pony Coupe concept.

Tilbattenberg, Executive Director of Hyundai Motor N Brand Management Motorsport Division, stated, "Hyundai N is the fastest-evolving high-performance brand in seven years," adding, "We will move forward with creativity and a spirit of challenge to set new standards for the future high-performance era. The Rolling Lab will play an important role as the N brand's electrification vision materializes with the Ioniq 5 N next year."

Meanwhile, the N brand plans to launch its first electric high-performance car, the 'Ioniq 5 N,' next year.

This content was produced with the assistance of AI translation services.