CJ OnStyle Collaborates with Jacomo to Launch 'Signature Italian Full-Grain Leather Sofa'

Jacomo Signature High Lux Italian Full-Grain Leather Sofa.

[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle announced on the 14th that it is launching the ‘JACOMO Signature Italian Lux Full Leather Sofa’ (hereinafter referred to as ‘JACOMO Signature Sofa’) in collaboration with the sofa specialty brand ‘JACOMO’. Additional lineups will be introduced in the second half of the year, and the company plans to participate in the furniture exhibition held this October.

This collaboration product was created based on JACOMO’s manufacturing expertise and CJ OnStyle e-Life Business Team’s sales know-how. In March, CJ OnStyle sold JACOMO sofas through the live commerce program ‘Butina’s Life,’ achieving JACOMO’s highest-ever online daily sales payment amount of approximately 700 million KRW. This product is available exclusively on CJ OnStyle at the best discount price.

The JACOMO Signature Sofa will be unveiled for the first time on the 19th at 7 PM on CJ OnStyle’s representative live commerce program ‘The Edge Show.’ To celebrate the launch, a maximum 45% discount, up to 30,000 KRW 10% reward points, and instant card discounts will be offered for one day. Additionally, a lottery event will be held during the broadcast, giving 10 customers who purchase and verify their purchase a 20,000 KRW Shinsegae mobile gift certificate.

The product’s major advantage is that both the backrest and armrest angles are adjustable, allowing customers to freely use it according to their preferences, whether lying down or leaning. Equipped with a backrest lift function, raising the backrest expands the seat area for comfortable relaxation, and lowering the backrest creates an open effect that makes the living room appear more spacious, enhancing space efficiency. It features a timeless minimal design using luxurious Italian full leather.

Not only is the design excellent, but the durability is also outstanding, allowing long-term use. Considering that a family of four sits on average about 20 times a day, resilience tests confirmed that it can be used safely for about 11 years.

Hong Seungjae, MD of CJ OnStyle’s e-Life Business Team, said, “We concluded that if we focus on basics such as durability and safety while maximizing sofa space by adjusting the backrest and armrests, we can satisfy many customers’ needs.” He added, “Since we planned it with utmost effort, we wanted to convey sincerity, so we even used our company employees as models and personally shot the promotional cuts.”

This content was produced with the assistance of AI translation services.