New Peugeot 308 Releases Lyric Video and Busking Event with Stella Jang

Popup Store Held Every Weekend Until the End of This Month

[Asia Economy Reporter Kiho Sung] Peugeot announced on the 14th that it will release a lyric video in collaboration with singer-songwriter Stella Jang to commemorate the launch of the stylish hatchback ‘New Peugeot 308 (New 308).’ Peugeot will hold Stella Jang’s busking performances at pop-up stores held every weekend this month.

Through Peugeot’s various official SNS channels, daily life with Stella Jang featuring the New 308, collaboration content making videos, and vlogs will be continuously released.

To commemorate the launch and expand consumer touchpoints, pop-up stores will be held at major locations nationwide every weekend this month. Starting with Caribbean Bay in Yongin, Gyeonggi Province on the 16th-17th, followed by the Piaak complex cultural space plaza in Busan on the 23rd-24th, and the COEX Millennium Plaza in Seoul on the 30th-31st. In particular, Stella Jang’s busking, the highlight of the pop-up stores, can be seen every week. Stella Jang’s performances will start at 2:30 PM on the 16th at the Gyeonggi pop-up store, 5 PM on the 24th in Busan, and 7 PM on the 30th in Seoul.

Jake Aumann, President of Stellantis Korea, said, “The New 308 is a hatchback model rarely seen in the Korean market, allowing the MZ generation, who pursue unique sensibilities and their own characteristics, to showcase their own charm.” He added, “Through collaboration with Stella Jang, who is part of the MZ generation and has French sensibility, Peugeot will be able to reinvent itself as a more trendy brand in the Korean market.”

This content was produced with the assistance of AI translation services.