SK Rent-a-Car Wins 'National Service Award' in Rental Car Category for 3 Consecutive Years

'Used Car Long-Term Rental' Service Gains Attention

[Asia Economy Reporter Kiho Sung] SK Rent-a-Car announced on the 14th that it has won the ‘2022 National Service Award’ in the rental car category for three consecutive years, hosted by the Industrial Policy Studies (IPS).

The ‘National Service Award’ is an award that announces excellent services recognized by consumers and representing South Korea in each category, evaluated by various experts from academia and industry on ▲service value ▲customer satisfaction ▲marketing and communication.

SK Rent-a-Car, which won the grand prize in the rental car category for three consecutive years, offers a variety of options from new cars to used cars to customers who want to use automobiles, centered on the long-term rental car online direct service ‘SK Rent-a-Car Direct.’ In particular, this award highlighted the ‘Used Car Long-Term Rental’ service, which allows customers to use used cars with the same service as new car long-term rentals, receiving high evaluations from consumers.

The ‘Used Car Long-Term Rental’ service provided through SK Rent-a-Car Direct was officially launched after about three months of pilot testing in February. Among the vehicles used by customers, cars that meet the criteria of ▲no accidents ▲registered within 48 months (2018 model year or later) ▲cumulative mileage under 90,000 km are carefully selected, and the service enhances product value by completing major consumable replacements as well as interior cleaning and polishing to provide them in near-new condition. Additionally, it is characterized by the convenience of being able to get a quote and complete the contract easily via PC or mobile. According to internal data from SK Rent-a-Car, the average time from vehicle registration to contract completion is 4.3 days, and especially for imported cars and large SUVs, it takes less than a day. In other words, contracts are concluded within about four days after vehicle registration.

An SK Rent-a-Car official said, “We have been recognized for three consecutive years as a result of meeting customer needs who want to use used cars as long-term rentals instead of purchasing new or used cars, based on convenient non-face-to-face online services,” and added, “We will continue to enhance customer value based on various services tailored to customer demand and market trends.”

This content was produced with the assistance of AI translation services.