11st Sells 'Beer Chair'... HiteJinro x Zenix Collaboration Chair Launch

Poster of beer chairs sold on 11st.

[Asia Economy Reporter Jeon Jinyoung] 11st announced on the 14th that it will showcase a unique gaming chair collaboration between the gaming chair industry leader ‘Xenics’ and ‘HiteJinro’ through a live broadcast.

These are two types: the ‘Filite Fresh Premium Chair’ and the ‘Black Stout Premium Chair,’ featuring the representative colors, designs, and embroidery of HiteJinro’s beer brands ‘Filite’ and ‘Black Stout.’ With features such as lower tilting function, easy and quick height adjustment, and 3D armrests, users can enjoy comfortable and stable postures for fatigue-free gameplay.

The launch event will be held through Live11 at 8 PM on the 15th, offering the chairs at about 25% off the regular price, priced at 180,000 KRW. Former pro gamer and broadcaster Hong Jinho will appear to interact with viewers and conduct comment participation event games. Customers who purchase during the broadcast will receive prizes such as the Stormchaser Tenkeyless Keyboard and wireless headset, and even just communicating through comments will enter a draw to win a neck cushion prize.

11st has been consistently offering limited edition goods targeting fun consumers. Especially, through years of collaboration with HiteJinro, they have confirmed enthusiastic responses from the MZ generation (Millennials + Gen Z) with exclusive goods releases such as the ‘Two-Drop Glass,’ ‘Toad Figure,’ ‘Terra Gold Punner,’ and ‘Soju-Maek Tower,’ all selling out within 30 seconds. The gaming chair collaborated with Xenics is expected to receive great responses from game and beer enthusiasts. End.

This content was produced with the assistance of AI translation services.