AK Plaza Hosts ‘Energy Boosting Health Food Event’ for Chobok Season

Minoo showcased at the health food event in the AK Plaza Food Hall.

[Asia Economy Reporter Jeon Jinyoung] As the monsoon season and heatwave overlap, causing unprecedented scorching heat, this summer is expected to see an unusually high number of customers seeking restorative health foods. AK Plaza announced on the 14th that it will hold various ‘Energy Recovery Health Food Events’ in celebration of the upcoming Chobok (the first of the three hottest days in summer).

AK Plaza will sell a variety of energy recovery health foods at reasonable prices at all department store food halls until the 17th. These include ‘Haesuyang-sik freshwater eel,’ ‘Mokpo direct-delivery croaker,’ and ‘Saro Java peaches.’ First, Jinsolwon Haesuyang-sik freshwater eel will be offered at ▲Bundang branch, 2 pieces (around 700g) for 39,000 KRW ▲Suwon and Pyeongtaek branches, 1 piece (around 300g) for 17,800 KRW. Jinsolwon Haesuyang-sik freshwater eel has about 4% less cholesterol and about 46% more omega-3 than regular freshwater farmed eel, boasting excellent taste and quality with a chewy texture. Notably, AK Plaza’s food hall is the only department store in the industry to offer Haesuyang-sik freshwater eel exclusively.

The ‘Mokpo Croaker Direct Delivery Event’ allows customers to purchase seasonal croaker at reasonable prices. AK Plaza directly delivers croaker auctioned at the Mokpo fresh fish market to the food hall without going through other distribution stages, minimizing intermediaries to enhance freshness and price competitiveness. Croaker is sold at 29,000 KRW per kg for medium-sized croaker and 69,000 KRW per kg for large croaker, depending on size.

Summer’s representative fruit, peaches, will also be sold. From the 15th for three days, AK Plaza’s food hall will offer ‘Saro Java peaches’ from the Gyeongsan region, famous for their high sugar content, at a limited quantity with about a 40% discount, priced at 14,900 KRW per box (1.8kg/6 pieces). Saro Java peaches are selected daily from the Gyeongsan production area and delivered directly, ensuring high freshness. In particular, AK Plaza’s food hall operates direct purchasing through direct transactions with production areas, providing competitive prices and high-quality products through in-house quality inspections.

Additionally, the food hall will sell young chicken (500g/1 pack) at 3,900 KRW in limited quantities until the 17th. Haesintang (seafood health soup) will be offered at 15,800 KRW per pack, and whole mung beans and glutinous rice will be sold at a 20% discount from the regular price.

An AK Plaza food hall official said, “We planned this event to offer representative health foods preferred by customers at reasonable prices in anticipation of this summer’s unprecedented heatwave. Especially, Haesuyang-sik freshwater eel is a differentiated health food that can only be found at AK Plaza’s food hall during the Chobok period. We hope this event helps customers regain their lost appetite and have a healthy summer.”

This content was produced with the assistance of AI translation services.